{"id":4751,"date":"2025-01-20T07:58:05","date_gmt":"2025-01-19T22:58:05","guid":{"rendered":"https:\/\/www.sports.rakuten.net\/blog\/press\/yuki-kawamura-appointed-as-athlete-ambassador-for-shiseido-men\/"},"modified":"2026-06-29T16:00:28","modified_gmt":"2026-06-29T07:00:28","slug":"yuki-kawamura-appointed-as-athlete-ambassador-for-shiseido-men","status":"publish","type":"post","link":"https:\/\/www.sports.rakuten.net\/en\/blog\/press\/yuki-kawamura-appointed-as-athlete-ambassador-for-shiseido-men\/","title":{"rendered":"Yuki Kawamura appointed as athlete ambassador for SHISEIDO MEN"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Yuki Kawamura has entered into a partnership agreement with Shiseido Company, Limited, as an athlete ambassador for SHISEIDO MEN, the prestige men&#8217;s series of &#8220;SHISEIDO&#8221; available in 90 countries and regions worldwide.<\/p>\n\n<p class=\"wp-block-paragraph\">From Monday, January 20, promotions including advertisements, in-store tools, and campaigns featuring Yuki Kawamura will be launched.<\/p>\n\n<h3 class=\"wp-block-heading\">\u25a0<strong><strong>Interview with Yuki Kawamura<\/strong><\/strong><\/h3>\n\n<p class=\"u-mb-ctrl u-mb-5 wp-block-paragraph\"><strong>\u2014How do you feel about being appointed as an athlete ambassador for SHISEIDO MEN?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">I&#8217;m truly very happy. I&#8217;ve long been very interested in skincare, and I&#8217;m extremely pleased to be involved this time as an SHISEIDO MEN athlete ambassador. I also hope to sincerely engage with and enjoy each activity so I can help convey the appeal of SHISEIDO MEN and the importance of men&#8217;s skincare to as many people as possible.<\/p>\n\n<p class=\"u-mb-ctrl u-mb-5 wp-block-paragraph\"><strong>\u2014How was today\u2019s photo shoot?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Since it was a shoot in a different environment from the usual basketball atmosphere, I was nervous, but with the support of many people, I was able to enjoy the shoot.<\/p>\n\n<p class=\"u-mb-ctrl u-mb-5 wp-block-paragraph\"><strong>\u2014What are your aspirations for 2025?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">My goal is to secure a full contract in the U.S. professional basketball league.<br\/>I&#8217;m currently on a Two-Way contract, but in 2025 I aim to secure a full contract and gain more playtime so I can show everyone my active presence. I will continue to strive each day while staying true to myself.<br\/>Interview URL \uff1a <a href=\"https:\/\/youtu.be\/9Ys5CP_0dxQ\/en\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/youtu.be\/9Ys5CP_0dxQ<\/a><\/p>\n\n<h3 class=\"wp-block-heading\">\u25a0 New commercial in the works for this spring &#8211; Filming episodes<\/h3>\n\n<p class=\"wp-block-paragraph\">The visual ad featuring Kawamura released today, as well as a new commercial currently in production for this spring, were filmed in Memphis, Tennessee, USA.<br\/>Details about the upcoming commercial and specific initiatives for digital and in-store communication will be announced sequentially.<br\/>Behind the scene \uff1a <a href=\"https:\/\/youtu.be\/DIcuy8jYyMw\/en\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/youtu.be\/DIcuy8jYyMw<\/a><\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"985\" height=\"180\" src=\"https:\/\/i0.wp.com\/www.sports.rakuten.net\/wp-content\/uploads\/2025\/01\/shiseidomen_kawamura_making2.jpg?resize=985%2C180&#038;ssl=1\" alt=\"Yuki Kawamura SHISEIDO  behind the scene\" class=\"wp-image-3528\" srcset=\"https:\/\/i0.wp.com\/www.sports.rakuten.net\/wp-content\/uploads\/2025\/01\/shiseidomen_kawamura_making2.jpg?w=985&amp;ssl=1 985w, https:\/\/i0.wp.com\/www.sports.rakuten.net\/wp-content\/uploads\/2025\/01\/shiseidomen_kawamura_making2.jpg?resize=300%2C55&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.sports.rakuten.net\/wp-content\/uploads\/2025\/01\/shiseidomen_kawamura_making2.jpg?resize=768%2C140&amp;ssl=1 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong><strong>\u25a0 Win autographed merchandise from Yuki Kawamura!<\/strong><\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">A limited-time campaign will run from 7:00 AM on Monday, January 20.\nFollow SHISEIDO MEN\u2019s official Instagram account and comment on the campaign post for a chance to win special prizes selected by lottery.<\/p>\n\n<p class=\"wp-block-paragraph\">&lt;How to apply&gt;<br\/>\u2460 Follow SHISEIDO MEN&#8217;s official Instagram account (@shiseido_men_)<br\/>\u2461Drop either a \u2764 or \ud83c\udfc0 in the comments on the campaign post!<\/p>\n\n<p class=\"u-mb-ctrl u-mb-5 wp-block-paragraph\">&lt;Prizes&gt;<br\/>\u30fbCourse A\uff1a1 winner<br\/>Yuki Kawamura\u2013autographed SHISEIDO MEN Ultimune\u2122 Power Infusing Concentrate (75 mL, full size) \u2013 1 bottle<\/p>\n\n<p class=\"wp-block-paragraph\">\u30fbCourse B\uff1a10 winners<br\/>SHISEIDO MEN Ultimune\u2122 Power Infusing Concentrate (30mL full-size) &#8211; 1 bottle<\/p>\n\n<p class=\"wp-block-paragraph\">&lt;Application Period&gt;<br\/>January 20, 2025, 7:00 AM to February 19, 12:00 PM<\/p>\n\n<p class=\"wp-block-paragraph\">Official SHISEIDO MEN Instagram\uff1a<a href=\"https:\/\/www.instagram.com\/shiseido_men_\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/shiseido_men_\/<\/a><\/p>\n\n<h3 class=\"wp-block-heading\"><strong><strong>About SHISEIDO MEN<\/strong><\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">SHISEIDO MEN, the men\u2019s line of the global prestige brand SHISEIDO, was first launched in Italy and Germany in 2003 as a high-performance skincare line focusing on men\u2019s skin barrier function. It entered the Japanese market in 2004 and has since been a driving force in the prestige men\u2019s skincare category.<br\/>As a result of years of research on skin physiology by age and gender, Shiseido identified three key factors underlying common men&#8217;s skin concerns including excess sebum, dryness, and skin irritation<sup>\u203b<\/sup>.<br\/>&#8220;SHISEIDO MEN&#8221; is a high-quality, high-performance skincare and makeup series that keeps men&#8217;s skin healthy and brings out a vibrant, supple complexion. In addition to actors Takashi Sorimachi and Nanako Matsushima serving as ambassadors, athlete Yuki Kawamura has been appointed as an athlete ambassador. Regardless of age, we provide solutions that support men&#8217;s skin based on cutting-edge dermatological science.<br\/><span class=\"swl-fz u-fz-xs\">* Defense, Balance, Recovery<\/span><\/p>\n\n<p class=\"u-mb-ctrl u-mb-40 wp-block-paragraph\">\u25a0 SHISEIDO MEN Official Website\uff1a<a href=\"https:\/\/brand.shiseido.co.jp\/shiseidomen.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/brand.shiseido.co.jp\/shiseidomen.html<\/a><br\/>\u25a0 SHISEIDO MEN Official Instagram\uff1a<a href=\"https:\/\/www.instagram.com\/shiseido_men_\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/shiseido_men_\/<\/a><br\/>\u25a0 SHISEIDO JAPAN Official X\uff1a<a href=\"https:\/\/twitter.com\/SHISEIDO_brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/twitter.com\/SHISEIDO_brand<\/a><\/p>\n\n<div class=\"swell-block-button is-style-btn_normal\"><a href=\"https:\/\/www.sports.rakuten.net\/en\/athletes\/yuki_kawamura\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"swell-block-button__link\"><span>Yuki Kawamura Profile<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yuki Kawamura has entered into a partnership agreement with Shiseido Company, Limited, as an athlete ambassador for SHISEIDO MEN, the prestige men&#8217;s series of &#8220;SHISEIDO&#8221; available in 90 countries and regions worldwide. From Monday, January 20, promotions including advertisements, in-store tools, and campaigns featuring Yuki Kawamura will be launched. \u25a0Interview with Yuki Kawamura \u2014How do [&hellip;]<\/p>\n","protected":false},"author":239913219,"featured_media":4753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","swell_btn_cv_data":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1464],"tags":[1623,1681,1663],"class_list":["post-4751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-basketball","tag-shiseido","tag-yuki_kawamura"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yuki Kawamura appointed as athlete ambassador for SHISEIDO MEN - Rakuten Sports<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sports.rakuten.net\/en\/blog\/press\/yuki-kawamura-appointed-as-athlete-ambassador-for-shiseido-men\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yuki Kawamura appointed as athlete ambassador for SHISEIDO MEN - Rakuten Sports\" \/>\n<meta property=\"og:description\" content=\"Yuki Kawamura has entered into a partnership agreement with Shiseido Company, Limited, as an athlete ambassador for SHISEIDO MEN, the prestige men&#8217;s series of &#8220;SHISEIDO&#8221; available in 90 countries and regions worldwide. From Monday, January 20, promotions including advertisements, in-store tools, and campaigns featuring Yuki Kawamura will be launched. \u25a0Interview with Yuki Kawamura \u2014How do [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sports.rakuten.net\/en\/blog\/press\/yuki-kawamura-appointed-as-athlete-ambassador-for-shiseido-men\/\" \/>\n<meta property=\"og:site_name\" content=\"Rakuten Sports\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-19T22:58:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T07:00:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.sports.rakuten.net\/wp-content\/uploads\/2025\/01\/eyecatch_shiseidomen_kawamura2.jpg?fit=1200%2C675&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rakuten Sports\" 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