Rakuten Sports has successfully brokered VETRESKA’s first partnership in sport with Formula 1 driver Ollie Bearman who will join the brand as its Global Brand Ambassador.
This partnership brings together one of motorsport’s most exciting young talents with a brand reshaping the modern pet category, uniting Ollie’s personal love for animals with VETRESKA’s mission to redefine how people experience life with their pets.
Redefining the Pet Lifestyle Category
Founded in 2017, VETRESKA is a pet brand that aims to push the boundaries of imagination in pet products. At its core, VETRESKA empowers pet owners to share joyful, meaningful moments with their companions.
A New Generation Ambassador
As VETRESKA’s official ambassador, Ollie will front global campaigns celebrating the bond between humans and pets.
The partnership aims to highlight that a fast-moving life does not have to exclude what gives it heart. Through Ollie Bearman’s world, one of the fastest and most high-pressure environments imaginable, the brand will showcase how everyday life and ambition can naturally coexist.
Where Sport Meets Lifestyle
By aligning with Ollie, VETRESKA taps into Formula 1’s rapidly growing global audience while reinforcing its identity as a premium pet lifestyle brand.
“Formula 1 and pet lifestyle are both capturing the imagination of a new generation, and Ollie lives right at that intersection. The way he moves through a fast-paced, high-pressure world while staying deeply connected to his dogs reflects exactly what VETRESKA stands for – reimagining everyday moments with style, passion, and companionship.”said Donald Kng, Co-Founder and CEO of VETRESKA.
For Ollie, the collaboration offers a platform to express a more personal dimension of his life, connecting with fans through shared passions beyond racing.
“My world is heavily focused on racing, so I really appreciate having things away from the sport that help me switch off, especially time with my family and my dogs. As a dog lover, partnering with VETRESKA felt like a natural step, and it is great to be working with a brand that adds to those moments.”
For any enquiries, please email us at:
Vaishnavi.m@rakuten.com / Joseph.lee@rakuten.com