Yuki Kawamura has entered into a partnership agreement with Shiseido Company, Limited, as an athlete ambassador for SHISEIDO MEN, the prestige men’s series of “SHISEIDO” available in 90 countries and regions worldwide.
From Monday, January 20, promotions including advertisements, in-store tools, and campaigns featuring Yuki Kawamura will be launched.
■Interview with Yuki Kawamura
—How do you feel about being appointed as an athlete ambassador for SHISEIDO MEN?
I’m truly very happy. I’ve long been very interested in skincare, and I’m extremely pleased to be involved this time as an SHISEIDO MEN athlete ambassador. I also hope to sincerely engage with and enjoy each activity so I can help convey the appeal of SHISEIDO MEN and the importance of men’s skincare to as many people as possible.
—How was today’s photo shoot?
Since it was a shoot in a different environment from the usual basketball atmosphere, I was nervous, but with the support of many people, I was able to enjoy the shoot.
—What are your aspirations for 2025?
My goal is to secure a full contract in the U.S. professional basketball league.
I’m currently on a Two-Way contract, but in 2025 I aim to secure a full contract and gain more playtime so I can show everyone my active presence. I will continue to strive each day while staying true to myself.
Interview URL ： https://youtu.be/9Ys5CP_0dxQ
■ New commercial in the works for this spring – Filming episodes
The visual ad featuring Kawamura released today, as well as a new commercial currently in production for this spring, were filmed in Memphis, Tennessee, USA.
Details about the upcoming commercial and specific initiatives for digital and in-store communication will be announced sequentially.
Behind the scene ： https://youtu.be/DIcuy8jYyMw
■ Win autographed merchandise from Yuki Kawamura!
A limited-time campaign will run from 7:00 AM on Monday, January 20. Follow SHISEIDO MEN’s official Instagram account and comment on the campaign post for a chance to win special prizes selected by lottery.
<How to apply>
① Follow SHISEIDO MEN’s official Instagram account (@shiseido_men_)
②Drop either a ❤ or 🏀 in the comments on the campaign post!
<Prizes>
・Course A：1 winner
Yuki Kawamura–autographed SHISEIDO MEN Ultimune™ Power Infusing Concentrate (75 mL, full size) – 1 bottle
・Course B：10 winners
SHISEIDO MEN Ultimune™ Power Infusing Concentrate (30mL full-size) – 1 bottle
<Application Period>
January 20, 2025, 7:00 AM to February 19, 12:00 PM
Official SHISEIDO MEN Instagram：https://www.instagram.com/shiseido_men_/
About SHISEIDO MEN
SHISEIDO MEN, the men’s line of the global prestige brand SHISEIDO, was first launched in Italy and Germany in 2003 as a high-performance skincare line focusing on men’s skin barrier function. It entered the Japanese market in 2004 and has since been a driving force in the prestige men’s skincare category.
As a result of years of research on skin physiology by age and gender, Shiseido identified three key factors underlying common men’s skin concerns including excess sebum, dryness, and skin irritation※.
“SHISEIDO MEN” is a high-quality, high-performance skincare and makeup series that keeps men’s skin healthy and brings out a vibrant, supple complexion. In addition to actors Takashi Sorimachi and Nanako Matsushima serving as ambassadors, athlete Yuki Kawamura has been appointed as an athlete ambassador. Regardless of age, we provide solutions that support men’s skin based on cutting-edge dermatological science.
* Defense, Balance, Recovery
■ SHISEIDO MEN Official Website：https://brand.shiseido.co.jp/shiseidomen.html
■ SHISEIDO MEN Official Instagram：https://www.instagram.com/shiseido_men_/
■ SHISEIDO JAPAN Official X：https://twitter.com/SHISEIDO_brand