We are pleased to announce that athlete Yuki Kawamura has signed a new comprehensive contract with Meiji Co., Ltd. in the chocolate and gummy categories.
Following the continued support of the protein brand SAVAS, the expanded partnership will include advertising activations featuring Yuki Kawamura across multiple confectionery brands with strong international appeal, including Chocorooms, Poiful, and Hello Panda.
■Yuki Kawamura Comment
“Chocorooms has always been my favorite—it lets me enjoy both chocolate and biscuit, and I like how easy it is to eat without getting my hands messy. Poiful holds special memories for me as well. Even when language becomes a barrier abroad, sharing Poiful and saying, ‘This is a snack from Japan,’ brings instant smiles. Those small pieces have helped connect me with the world.”