On February 28, 2024, Tissot released a press release announcing Rakuten Sports-managed athlete Yuki Kawamura.
Press release title: Basketball player Yuki Kawamura appointed as TISSOT Japan Ambassadorappointment
＼🏀Managed Athlete🏀／#YukiKawamura has been appointed as #Tissot Japan Ambassador⌚✨
— Rakuten Sports (@RakutenSportsJP) March 22, 2024
Special highlights from the recent appointment announcement event and visit to Tissot Boutique Ginza🎊@KawamuraYuki@TISSOT pic.twitter.com/fZSx0Wjl1U
About TISSOT
Since its founding in 1853, TISSOT has continued to create watches by blending tradition and pioneering spirit. In Le Locle, at the foot of the Swiss mountains, the brand has created timepieces that serve as storytellers of life’s journey, embodying the idea that in the voyage of life, what matters is not what you accomplish, but the path you take and the experiences you gain along the way.
Tissot’s signature collections include the T-Touch, PRX, and Chemin des Tourelles. All Tissot watches are Swiss-made and offer accessible price points, embodying the fusion of tradition and innovation and earning enduring affection as timepieces to be passed down through generations.
Tissot also has strong ties with the NBA, MotoGP™, and the Tour de France, where it serves as the official timekeeper. In addition, the brand has welcomed athletes such as American basketball player Damian Lillard, Italian motorcycle racer Enea Bastianini, and Slovenian road cyclist Primož Roglič as brand ambassadors—athletes who have achieved success through daily dedication and relentless effort.
Beyond watchmaking and timekeeping, TISSOT is a watch brand that stands alongside every moment of an individual’s life, celebrating not only success but also the journey that leads to it.